One of the primary benefits of investing in a beauty parlor is evident: the need is repeated because the hair will keep growing. However, that is inadequate to make sure company success as competition is great. You need to have proper strategies to retain customers in order to keep the existing ones and mesmerize new consumers.
The difficulty of finding uniqueness
In a competitive scenario, there is no alternative to mesmerize consumers: it is necessary to have a differential aspect that will motivate them to return to your establishment. If you do not, someone else will win with the client that you lost.
When the topic is the beauty salons, the customer experience is more important. More than a good hairstyle at a fair price, some clients value the experience as a whole: the urge for a soothing environment when one moves the treatment away from the heated environment to a cooler zone, lively music can help. Everything needs to be considered to make the consumer experience relevant to their comfort level.
Here, we have a list of 7 alternatives to enhance care in your hair salon, to fascinate and retain customers.
7 Strategies to keep customers
1. Offering snacks
A newly brewed coffee, sweet to provide to children or just any sweet while the client waits. Small details captivate the customers.
2. Friendly atmosphere
Do not disregard the worth of an impressive and air-conditioned atmosphere with harmonious colors and ambient music. Do everything possible to make the client feel comfortable, to the point of feeling that the beauty salon is an extension of your home.
3. Flexibility to shift away
Let your customers change shifts before and after company hours, either online, by post, by phone, via applications- any of the method possible. Prevent generating problems in this procedure and evaluate customer choice.
4. Fidelity card
One technique to engage consumers in different sections is the loyalty card; this becomes a criterion to motivate the customer to return to your facility. Think about; for instance, providing a discount rate of 50% after five cuts.
5. Comply guaranteed
No one likes to feel cheated, is not it? If you cannot fulfill, do not promise. This applies to shifts, length cutting, rates and the final result.
Do not be reluctant to ask consumers about their choices. Ask them if there is anything they want, if you liked the previous cut, if you need some alteration in the structure, if you have suggestions, etc. The cautious treatment inspires them to return in the future.
7. Provide home entertainment options
On special celebrations, such as anniversaries, graduations or wedding events, the customer might have to wait at the parlor for a long time. To prevent a tedious experience, it should provide forms of entertainment such as a TELEVISION tuned to a channel of interest, updated publications and free internet access.
Finally, it is required to remember that assessing the level of consumer retention can help the development of the parlor with time. A good alternative for that is to opt for a CRM system that has updates on customer habits information. In this way, you will determine what works and exactly what you can adapt to your business more effectively.